September 27, 2009

As Seen In: The Globe & Mail Describes Electra Bikes As One Fashionable Ride

If you stopped by a Roots store this summer, you may have noticed the aqua-coloured bikes we had on display. These are the Electra bikes, which are one hot trend this season.  

As Leanne Delap from The Globe & Mail's Style section explains, fashion-foward cycling is the new trend, and the Electra Bikes seem to be choice number one for "fashionable riders."

Michael Budman, Roots Co-founder, thought the same and ordered 75 Electra bikes for the Roots stores: “When you ride of one these, life slows down,” he says.We agree and we like it that way!

A fashionable ride on the Electra Bike and Roots Saddlebag Purses 

Related Posts:

Making a Fashion Statement on Wheels, Roots Style

As Seen In: Metro Picks the Beach Bucket Bag as a Back to School Must-Have

As Seen In: Ever Cool ION Chooses the Roots Olivia  

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